About this initiative:

"Kelma Zwina" was created to support all those fighting the coronavirus in Morocco. This was inspired by the initial Jordanian concept "Kelmeh Helweh" which hopes to support its own country's heroes.

We are in very much need for a powerful, positive and univocal voice expressing the gratitude we feel towards our Moroccan warriors during these extraordinary circumstances.

So to all those who feel currently helpless, a few encouraging and supportive words could mean so much to all of those fighting out there to stop the spread of this pandemic.